Flicky Friday (ft. P.C. Matic Commercial)

Today's Flicky Fiday gets personal.  This commercial comes on every single morning while I'm getting dressed and watching the news.  It airs at least once every morning, and sometimes twice, and on one memorable Wednesday, three times.  That means I've seen this commercial more than 100 times.  That means that I begin every weekday of my life by watching this commercial.

You may have seen it, too.  It's for a product called "P.C. Matic," free downloadable virus-eliminating software.  At first I thought this commercial was just hilariously bad, but after all this time, after so many repetitions, it's really started to grate on me, get under my skin, make me think and analyze it over and over again.  I have so many questions, PC Matic!

Here's the video, followed by my growing list of inexplicable and confusing issues that it raises. Please keep in mind it takes approximately 15 viewings before it begins to gently annoy you, approximately 30 before you begin to over-analyze its flaws, approximately 85 viewings before you are so confused and frustrated that you think to ask someone else about it, and approximately 100 before you risk social ostracism to make your queries on your blog just to get some answers from anyone and feel like you're sane again.

On that note, enjoy:



1. Why do they have one car to share? I mean, it looks like they live in a pretty nice house, right? They've got a nice kitchen, looks like a big suburban residence, but at the end she says she needs "the car" tonight? Why do they have only one car between them? (Oh, we'll get to the license plate.)

2. Why didn't he know she was going out for girls' night? Why hadn't she told him earlier that she had plans?  Are they having communication problems?  Is it her know-it-all attitude about the computer that's driving them apart? Is he a control-freak who can't handle her dominance? Did he sell the other car so he could keep tabs on her?  Is she going meet her secret IT boyfriend? Doesn't this all seem fishy to you?

3. When she leaves at the end, why does she move fast like a vampire from "True Blood?" Is that the twist? Is she secretly a vampire? (The gleaming eye wink, too, right? Is she glamouring us?) Is she going to feed on him when she gets back? Is that what they're fighting about -- he wants her to stop feeding on humans and she's going out to do just that?  Is he tortured by his diminished manhood because he's married to a vampire AND he can't fix his own computer?

4. WHOA! Twist ending! Who saw that coming? Her LICENSE PLATE says "PC MATIC"! What does that imply? That she secretly works for PC Matic and is only pretending to be married to her husband to encourage him to download her company's free computer software?  Did her secret IT boyfriend give it to her?  How does she so brazenly display it on their one shared car?!?  Is "PC MATIC" really her ancient vampire name and this is all a ruse?

These questions -- and many others -- will be answered on the next episode of "Soap."
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4 comments

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Preston
AUTHOR
July 8, 2011 at 6:50 PM delete

Holy shit, a Soap reference... see, this is why I let you be friends with me.

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Anonymous
AUTHOR
November 2, 2011 at 2:41 PM delete

Very nice! I've hated this commercial from the first time I saw it. You brought up every point that made me sit there before the tv and tremble with rage and bloodlust.

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Anonymous
AUTHOR
November 3, 2011 at 9:14 PM delete

I change the station every time it comes on. I can't stand it. It is the worst! She winks at us when she says, "Girls' night out.". This makes me believe she is lying to her husband and is really meeting her boy friend. They should make a new commercial, as this one only makes me believe the people who own this web site are dishonest.

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Anonymous
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April 16, 2013 at 10:27 PM delete

Excellent analysis. Legitimate questions, all of them. I have noticed that recently, Captain Dipshit has been replaced by some smartass know-it-all.

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